When it comes to finding success as a REALTOR®, introducing high quality real estate web design and content to your professional site is key to getting ahead of the competition. However, unless your side hobby is to write, you’re in the realty industry, not the creative writing one! So how do you expect to keep up with a blog while ALSO closing house deals? We’ll give you a hint: writing a real estate blog is a whole lot easier when you know the following secrets to success:

Topics Matter

Never underestimate the value of choosing compelling real estate blog topics. What you choose to focus on in your article is what is going to resonate with a reader. Coming up with relevant ideas is a great way to encourage a home-seeker to choose your services over the competition. Try coming up with fun and inventive ideas such as local restaurants in the city, how to stage your home before an open house, and ways to sell your house faster. Make sure you keep the tone light, conversational and easy to read. Check for spelling and grammar!

Target Specific Neighbourhoods

Community connection is a proactive way to target a specific niche. By focusing on a specific neighbourhood, you’re speaking to a select group of people who will be interested in what you have to say. Create a blog post that focuses on great schools in the area, neighbourhood restaurants, or family oriented parks and community events. People who are looking to purchase a home in that specific area will appreciate the value the post can offer them.

Understand SEO

Search Engine Optimization. Basically, SEO means ensuring your post ranks high on search engines so people will find your page easier. When creating your post, insert a variety of “keywords” throughout the article. Examples include: “how to sell your house fast” or “ways to save up for a down-payment”. Try and incorporate these types of phrases in your article that are relevant to your topic that you know people are going to type into search engines. This will increase the chances that a home-buyer will click on your site link as opposed to another REALTOR®.

Get on Social Media

Unfortunately, updating a blog isn’t enough to stand out. You need to get on social media! Embrace apps such as Facebook, Twitter, Instagram, and yes, even Snapchat. This will help get your name out into the world and create brand recognition for your realty services. Social media has become increasingly valuable for those trying to run a business and real estate is no exception. Simply put: if you’re not on social media, you’re doing it wrong.

Practice Clean Design

While creating great blog content is absolutely crucial, so is the design that accompanies the text. Having high quality real estate web design is a great way to encourage home-buyers to stay on your page rather than finding a competitor with a more inviting digital presence. Just like you’re probably not a writer, there’s a good chance you’re not a designer either. Let the experts tackle the hard web work while you can focus on the task at hand: selling prospective buyers the home of their dreams! Need an awesome website? Contact Realty Labs to see how they can help you succeed.

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